Two years after its successful launch on Instagram, social media giants Meta has announced the global launch of the short video feature Reels on Facebook.
Reels are short videos based on the competing app TikTok, Investors King gathered. They are a big hit on the TikTok video platform: short videos spiced up with music, effects, and sometimes text. The photo app Instagram followed suit and introduced the so-called “reels” in 2020.
The parent company Meta is now focusing on TikTok as a primary competitor. The TikTok clone, Reels, will also be launched worldwide on the popular social media platform Facebook, according to C.E.O, Mark Zuckerberg on February 22, 2022.
According to Meta, the video format will be launched in more than 150 countries for iOS and Android devices.
Algorithm suggested videos
Short videos suggested by software algorithm in its smartphone app are TikTok’s trademark. The algorithm is good at responding to users’ interests and depends mainly on how long videos are watched before the next comes up, among other things.
Reels: More growth for Facebook?
According to Meta, behind this is the ability to create videos that can be up to 60 seconds long.
In the last quarter of 2021, Facebook recorded poor growth and founder Zuckerberg is expressly referring to its competitor, TikTok.
The TikTok video app, which had raised controversies in China which led to the ban of the app in the Far Eastern country, belongs to the Chinese group Bytedance. It’s currently the only successful social media platform that is not from the US.