7 Tips for Your Seasonal And Tourist Rental Website
Whether your seasonal rental is a holiday house, a bed and breakfast (B and B), a chalet, an apartment, a house or vacation villa, or even larger, a campsite or a hotel, you know that to obtain maximum direct contact and direct bookings, the ideal is to have your own room renting website.
In today’s article, you will find a detailed list of essential points to create a more impactful website and make your guest rooms or holiday apartments more visible to netizens. We’ll list essential points to ensure your website supports the walls of your digital home effectively. We’ll also discuss the layout, the room presentation, the user journey, menus, links, and reservation proposals.
Your Seasonal Rental Website: It’s Your Digital Home
If you create a website for your seasonal and tourist rental, you maximize your chances of contacting your vacationers. They increasingly appreciate the relationship and the direct reservation with the host. As a result, your rental website is important in your digital strategy.
Searches for stays often start on the leading platforms in the seasonal rental market, such as Airbnb and Booking. The future traveler seeks inspiration or confirms the destination through the choice of accommodation. However, travelers increasingly turn to Google to learn more about the landlord. They want to be reassured of the existence of the structure, check the apartment, and know the prices directly.
A website is an essential support to affirm the online visibility of your rentals, to ensure direct contacts, more independence, and less commission. It is your place of reception in the digital universe.
7 Essential Points for Your Room Renting Website
1. HTTPS: security and Google referencing
The HTTP protocol is outdated! It is necessary to be up to date. It’s a matter of security for your interface, data, and visitors’ data. You have to be more security conscious if you offer online booking.
Ensure your payment pages are secured in HTTPS. This is an essential and positive element. But it is preferable that from the first clicks on your rental website, your holidaymaker concentrates on the content about the reservation they want rather than on the alert of the search bar above, signaling a secure website.
Additionally, Google severely penalizes HTTP and insecure sites. While the competition is already extremely strong for SEO referencing a holiday house or a bed and breakfast, it is best not to add easily remediable technical bad points.
2. Your personal presentation: a reflection of your humanity
On vacation rental websites, many owners give priority to the rental offer. On the contact page, there is sometimes only a form, no official direct contact, and no personal presentation.
But we think it’s good practice to have your contact details prominently displayed at the start of navigation. It’s even better if they remain displayed throughout your visitor’s navigation on your website. It is reassuring for everyone. Behind a telephone number, there is normally a person…
Not disclosing your direct contact details on your website is understandable. If you only have a form, we urge you first to associate it with at least a presentation of yourself. Then add a photo.
These ‘human’ visuals reflect the human dimension of your rental. They strengthen ties if you operate by a concierge or with a key box.
It’s also important to place relevance on the story of your accommodation adventure, layout, renovation, etc. Storytelling in advertising brings about attention, persuades, and motivates potential customers.
3. Attractive visuals: photos, pictograms, and even the logo!
The power of photography on your reservations
Photos, videos, and illustrations strongly influence customer decisions. You can present the clearest menu, relevant texts, and the best tourist tips. Meanwhile, if your visuals are deceptive, you will not attract anyone to come to your tourist rental!
Good photo practices on your website must reflect the interior atmosphere of the place and the external assets of the environment.
First of all, the photo elements chosen must allow the emotional projection of the Internet user in his traveler experience on-site. Then think about photos for each season if you are hosting all year round. Ideally, the images must be bright and able to be enlarged to seduce the traveler.
The choice of color is also important: preferably dark writing on a light background. You can change photos as you wish, and your textual arrangement will be easily readable.
Other relevant visuals
Illustrations, sketches, and pictograms denote and add dynamism to the discovery of your rental offer by holidaymakers. The user experience is naturally more optimistic and pleasant. Your Internet user is, therefore, more inclined to make a reservation or request information.
In addition, pictograms are graphic representations that are very present in the tourism industry. They are widely used on platforms referencing apartments or houses for short-term rental.
The browsing experience counts a lot in the performance of a seasonal rental website. So, user experience and user interface should be important while building your website.
A bad navigation experience can quickly be associated and projected onto how prospects see your offer, which is very damaging!
For your information or as a reminder, WordPress is the most used website editor or content management system in the world. It is free, technically accessible, and infinitely customizable. In addition, it is relatively transmissible from one webmaster to another, which leaves more freedom to the owner when needing to change providers.
4. Meaningful terms for your menus and internal links
The words (and spelling!)
Pay attention to your choice of vocabulary to designate your headings and categories. Our advice is, above all, not to try to have a horizontal menu that declines all your pages.
A short menu will be easier to read and engage navigation better. Concentrate well on what is useful and sought after by your future vacationer.
5. The direction of navigation: from top to bottom
Remember that the navigation is now top-down and less and less horizontal in effect. The famous horizontal menu bar at the top of the page must be more synthetic. It must focus on the essentials FOR the vacationer.
Internet users use mice equipped with wheels on computers which makes them go down quickly on your Web page. Mobile users scroll on their phones with a finger, and on this type of support, the menu is rarely visible. In this context of navigation, the priority is certainly to give your internal links on the page and your call-to-action buttons.
As a result, your call-to-action buttons should stand out. Their mission is to attract and encourage your user to click.
Effective and efficient links: avoiding disappointment
Monitor your links in terms of ‘click that works’ and ‘follow-up.’
For example, nothing is more annoying for everyone than clicking on a button or a link that does not lead us to the right place. Either the same page is reloaded. Or a 404 error page appears. Either the content displayed is not the one suggested by the link! If your links are not efficient, you risk generating dissatisfaction and disappointment among your vacationer Internet users.
6. Have a ‘customer benefit’ oriented website
Show the strengths of your rental through the visuals and titles integrated into your rental website. The keywords must exist, of course, in the titles and the ALT tags of your images. We urge you always to associate a qualifier with your titles, ideally emotional.
Think above all about the emotional experience, the result expected by the holidaymaker looking for a stay. Concretely conceptualize the benefit you can bring him thanks to your rental offer.
Product characteristics are important because there is a time when rational factors come into the decision. However, most of the time, owners tend to focus too much on these features. They do not make their audience dream enough.
Of course, we urge you to practice ethical marketing. But changing your point of view to adopt that of your target customers seems entirely ethical to us. And we hope you think so too!
Vacationers like a place that offers:
- calm by choosing an isolated cottage in the woods;
- additional free time thanks to the playground, which occupies the children, or the cleaning of the place provided by a concierge;
- freedom of movement thanks to the proximity to the main road. On foot, without having to load a stroller or a bicycle, no need to strap 3 children into their car seats!
Marketing professionals always talk about user benefits. In the reality of life, we like a livable place, a moment of rest, a relaxing vacation, and moments of well-being.
You can showcase these assets directly with testimonials and customer reviews.
7. The time factor: your website must be super fast!
No one has the time! No time to wait for the slide show to scroll. No time to look at the website loading in circles. We like it when the page loads directly.
All Internet users today are accustomed (or addicted) to immediacy.
When your page is not displayed within 3 seconds of the click, 40% of Internet users have already closed the browser window. At 5 seconds, if the requested page is not displayed, you still lose some.